How Did Niobe Lose All of Her Children

In Greek mythology, Niobe, who was the daughter of Tantalus, the queen of Thebes, and the wife of King Amphion, foolishly boasted that she was more fortunate than Leto (Latona, for the Romans), the mother of Artemis and Apollo because she had more children than Leto. To pay for her boast, Apollo (or Apollo and Artemis) caused her to lose all of her 14 (or 12) children. In those versions where Artemis joins in the killing, she is responsible for the daughters and Apollo for the sons. Burial of the Children In the Iliad, attributed to Homer, the children of Niobe, lying in their own blood, are unburied for nine days because Zeus turned the people of Thebes to stone. On the tenth day, the gods buried them and Niobe resumed her life by eating once again. This version of the story of Niobe differs from others in which Niobe herself turns into stone. For some context, in the Iliad, many lives are lost in efforts to recover bodies for proper burial. Disrespect of the corpse by the enemy adds to the losers humiliation. Ovids Story of Niobe According to the Latin poet, Ovid, Niobe, and Arachne were friends, but despite the lesson, Athena taught mortals about excessive pride—when she turned Arachne into a spider, Niobe was inordinately proud of her husband and her children. Tiresias daughter, Manto, warned the people of Thebes, where Niobes husband reigned, to honor Latona (the Greek form is Leto; mother of Apollo and Artemis/Diana), but Niobe told the Thebans they should honor her, instead of Latona. After all, Niobe pointed out proudly, it was her father who was accorded the singular honor for mortals of dining with the immortal gods; her grandfathers were Zeus and the Titan Atlas; she had given birth to 14 children, half boys, and half girls. In contrast, Latona was a vagrant who couldnt find a place to give birth, until rocky Delos finally had pity, and then, she had only a paltry two children. Niobe boasts that even if fortune takes one or two from her, she still has plenty left. Latona is furious and calls her children to complain. Apollo shoots arrows (possibly of plague) at the boys, and so they all die. Niobe cries but proudly says Latona is still the loser, since she still has more, with 7 children, her daughters, in mourning clothes beside their brothers. One of the girls bends to pull out an arrow and herself dies, and so does each of the others as they succumb to the plague delivered by Apollo. Finally seeing that she is the loser, Niobe sits motionless: the picture of grief, hard as a rock, yet crying. She is carried by a whirlwind to a mountaintop (Mt. Sipylus) where she remains a piece of marble with tears trickling, and she still has more, with 7 children, her daughters, in mourning clothes beside their brothers. One of the girls bends to pull out an arrow and herself dies, and so does each of the others as they succumb to the plague delivered by Apollo. Finally seeing that she is the loser, Niobe sits motionless: the picture of grief, hard as a r ock, yet crying. She is carried by a whirlwind to a mountaintop (Mt. Sipylus) where she remains a piece of marble with tears trickling.

Smartphone Based Wound Assessment System For Diabetes...

SMARTPHONE BASED WOUND ASSESSMENT SYSTEM FOR DIABETES PATIENTS Shubham Ajay Karwa M.E. Student, EnTC, SCOE Pune(MH), India Shubhamkarwa_316@yahoo.com Dr. V. V. Dixit Associate Professor, EnTC, SCOE Pune(MH), India vvdixit.scoe@sinhgad.edu Abstract- Diabetic foot ulcers speak to a critical medical problem. Right now, clinicians and medical caretakers primarily construct their injury evaluation in light of visual examination of wound size and mending status, while the patients themselves rarely have a chance to play a dynamic part. Henceforth, love quantitative and practical examination technique that empowers the patients and their parental figures to take a more dynamic part in every day wound care†¦show more content†¦The injury picture is caught by the camera on the Smartphone with the help of a picture. From that point forward, the Cell phone performs twisted division by applying the quickened mean-move calculation. In particular, the diagram of the foot is resolved in view of skin shading, and the injury limit is discovered utilizing as usage associated locale location technique. Inside the injury limit, the mending status is next evaluated in view of redâ€⠀œyellow–black shading assessment show. Diabetic injury administration requires long haul, rehashed estimations to guarantee restorative viability. As the quantity of patients requiring wound administration expands, the accessible doctor patient time for straightforward injury following winds up plainly lacking. All things considered, there is a need to give a way to precisely track diabetic injuries outside of a clinical setting. Current clinical methodologies have restricted precision for wound size estimations. The portable application prompts a patient to take a picture of their injury, and after that it sends the picture to the host server. The server yields the figured surface range to the application where the information focuses are put away. The central segments of the arrangement incorporate the Phone Application, Wound Measurement Code, and Host Server. II. OBJECTIVES TheShow MoreRelatedEssay on LAS 432 Course Project Draft I Politic2046 Words   |  9 Pages2012b). Arguably, some best practices are emerging (IRGC, 2007), but there remain significant differences by countries in the governance and regulation of nanotechnology. There are variations in the overall approaches to, and investment in, the assessment of environmental, health, safety, ethical, legal, and societal implications of nanotechnology; differences in legislative and regulatory actions, including the role of formal requirements and voluntary codes; and contrasts in the infrastructuresRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagespublishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval sys tem, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department

Labour relations & Employment Law-Free-Samples for Students

Question: Discuss about the Labour relations and Employment Law. Answer: In Canada unemployment rate for youth is nearly double of the working population, hence for young people, who have had to experience homelessness, finding meaningful work often becomes incredibly daunting. On the other hand, businesses are creating values by optimizing their resources. We, at HireUp, believe that corporate houses have the capability to help solve Canadas social problems and this is what HireUp is aiming at through implementing practices which can make these corporations to become valuable in absolving issues which have become the highest priority to Canadians (Hamel, 2012). Although education and training along with an effective immigration policy combined with a strong environmental strategy are among the many issues which need urgent attention, helping to end youth homelessness is equally important. Social Impact Hiring Data of various cities in Canada shows that more than 930,000 youth[1] are disconnected from work and school (See Appendix 1). We assume this to be a huge labour pool for large companies to tap into. Hiring of youth, who is facing barriers to employment, will allow these large companies in not only improving their bottom line, it will also help them in making a meaningful contribution to the community (Hamel, 2012). HireUp is working towards creating meaningful experience for the employers in projecting their companys social responsibility. Through HireUp, companies can achieve diverse and inclusive targets by promoting a diverse, yet direct, source of talent (Triadafilopoulos (ed), 2013). Types of Employers Although HireUp intends to support homeless youth and disabled people it also realizes that this ultimate target can only be achieved by involvement of: Large number of employers who have increased potential of demand and supply in low-skilled or entry-level jobs. Employers investing in training and development programs of the workers, thus increasing their human capital investment. Employers investing heavily in CSR initiatives, thus providing backup to uplifting the society. Temporary Agencies, which enroll candidates in large numbers on behalf of their reputable clients. Such agencies have been found to be willing in taking up workers who have an unclear background-check or have slight disabilities which do not risk their safety at work (Gloria Patrick (ed), 2016). In the table below are examples of such large retailers who have recorded top sales per square foot as shown by a nationwide consensus[2]. It can be seen that Costco Canada is earning $1,490 per sq ft and tops the table along with the per square foot earnings of other retailers listed in Table - A. Table A Retailer Retail Sales per Sq ft Costco Wholesale Corp. $1,490 Best Buy Co Inc. $800 Shoppers Drug Mart $790 NoFrills $615 Metro $530 Ikea $487 Rona $343 Canadian Tire $283 Source: Huffington Post Canada: These are the Retailers Making Most Money in Canad Research has also shown that employers have started recognising that given a chance, the youth of today, who has often been homeless, is becoming stronger by overcoming the hardships (Gloria Patrick (ed), 2016). These young people are focused and are controlling their lives and progressing towards maintaining stability not only in their own lives but also in the society as a whole. A worthy example is Peak Products, a British-Columbia based company, which has become Canada's fastest-growing home improvement company. The management of Peak Products found that by hiring young people who had experienced homelessness, it made a smart business decision. By applying this strategy, Peak Products has been able to hire young workers from a pool of enthusiastic, dedicated employees who carry wider range of skills, experiences and knowledge (Triadafilopoulos (ed), 2013). This has also given impetus to HireUps thinking that social impact hiring is a beneficial practice and empowers individuals facing barriers to employment. Although Canada has shown a downward trend in unemployment levels in recent years, lowering theyouth unemployment rate to 10.3%, labour markets have remained tightened, makingit harder to find entry-level jobs (Triadafilopoulos (ed), 2013). Hence, the greatest impact which a company can make on the community is by adopting social impact hiring and thus targeting the unemployed youth. Social impact hiring has not only proven to create significant benefits for the homeless youth and the society, it also benefits the company which participate (Gloria Patrick (ed), 2016). As has been proven in question-1, incentives in financial terms have been misappropriated by most managements. We, at HireUp strongly believe that Incentivizing Employers in partnering with HireUp on the basis of their Corporate Social Responsibility (CSR) ethics shall not only allow a large unskilled talent-pool of homeless youth to be employed, it will also allow them to gain experience in low-skilled jobs(Hamel, 2012). We hope this initiative will inspire more companies to act, collaborate, innovate and lead in promoting the youth of Canada. References Gloria O, P. and Patrick, L. (ed). (2016) Services In Global Value Chains: Manufacturing-related Services. New Jersey: World Scientific. Hamel, G. (2012) What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation. San Francisco: John Wiley Sons. Triadafilopoulos, T. (ed). (2013) Wanted and Welcome?: Policies for Highly Skilled Immigrants in Comparative Perspective. New York: Springer Science Business Media. https://csrpulse.com/corporate-social-responsibility-central-to-improving-prospects-for-unemployed-youth/ https://www.huffingtonpost.ca/2015/07/17/retailers-most-money-canada_n_7812872.html

Marketing Strategy free essay sample

Kentucky Fried Chicken ( KFC ) – one of the most well-known fast-food chains in the world started in the early 1930’s by Kernel Sanders in the Southern USA as a small franchise operation. Since in 1964 Colonel Sanders first sold KFC. It was sold in a small group of investors who promoted KFC in public. Quality, service and cleanliness ( QSC ) represents the most critical success factor to KFC’ global success. Food, Fun Festivity, this is what KFC is all about. Leading the market since its inception, KFC provides the ultimate chicken meals for the Chicken Loving Nation. In 1971 Heublein was highly involved in the day to day operations. However, R. J. Reynolds then acquired Heublein in 1982. R. J. took a more laid back approach and allowed business as usual at KFC. After that in 1986 PepsiCo bought this company and tried to grow it very fast and as well the restaurant segment even if KFC and PepsiCo had a very different culture and style which means that it was totally different. We will write a custom essay sample on Marketing Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page PepsiCo is a big company which recognized itself in 1985 and owns as well Pizza Hut, Taco Bell and now KFC. PepsiCo has a consumer product orientation and found that the marketing of fast food was very similar to the marketing of its soft drinks and snack foods. PepsiCo combines snack food, soft drinks and restaurants together and its a huge company in the world with many restaurants. Nowadays KFC belongs to YUM international and is the largest chicken restaurant in the world with over 32,500 restaurants with, AW All-American Foodâ„ ¢, Taco Bell, Long John Silvers and Pizza Hut in more than 100 countries. Today, some of the older KFC restaurants have become famous in their own right. One such restaurant is located in Marietta, Georgia. This store is notable for a 17m tall sign that looks like a chicken. The sign, known locally as the Big Chicken, was built for an earlier fast-food restaurant on the site called Johnny Rebs Chick, Chuck and Shake. It is often used as a travel reference point in the Atlanta area by locals and pilots. Perfecting its secret recipe in 1939 , KFC has come a long way , with over 10,000 outlets in the world, KFC maintained its title , for the last 60 years , of being â€Å" The Chicken Experts † 1. 2 : KFC Mission The mission of the KFC is to sell food in a fast ,to have a friendly environment that appeals to pride conscious, to be in a health minded consumers. The objectives of KFC are to increase the variety of menu, to introduce desert menu and introduce buffet to restaurants. Another objective goal is to target Menu items of African Americans in major cities with the following foods: greens, macaroni and cheese, peach cobbler, red beans and rice. The implementations on non-traditional units are including the shopping mall food courts, universities, hospitals, airports, stadiums, amusement parks, office buildings, mobile units. History KFC is knew in Vietnam with other familiar names is Kentucky Fried Chicken – the chain of professional fast-food restaurants , serving dishes made from chicken, hamburgers and the main famous dish is the Kentucky Fried Chicken . KFC joined Vietnam market from Dec 1997 in Saigon Super Bowl, located near Tansonnhat Airport HCMC. Now all most in the main streets of Vietnam have KFC restaurant. Development history: Dec 1997 HCMC June 2006 Ha Noi Aug 2006 Hai Phong Can Tho July 2007 D? ng Nai – Bien Hoa Jan 2008 Vung Tau May 2008 Hu? Dec 2008 Buon Ma Thu? t Nov 2009 Da N? ng Apr 2010 Binh Duong Nov 2010 Vinh, Ngh? An May 2011 Nha Trang Khanh Hoa Jun 2011 Long Xuyen An Giang Aug 2011 Quy Nhon va R? ch Gia Sept 2011 Phan Thi? t Dec 2011 H? i Duong Feb 2013 H? Long The KFC brand is targeted to top brand of fast-food for every one of all ages.. One of the annual activities of the community of KFC is the WORLD HUNGER Relief. In Vietnam, the program place at Christmas time, every customer can contribute their abilities to the fund â€Å"WORLD HUNGER Relief â€Å"with KFC. 2. 2 KFC business situation in Vietnam From age 90th of last century, exactly at the end of 1997, KFC come to Vietnam. A chain of fried chicken bring KFC brand name establish in Hochiminh city , but business policy at that time have limit , beside that peoples do not know â€Å" fast food† as well †¦therefore all most KFC restaurant have to bear losses . This picture not change in 07 years after , 07 years with the bad business result , 07 years KFC Vietnam losing In 2005 , flu bird attacking all Asia to make a very bad effect in business , KFC Vietnam have only one way to solve that problem if they still want keep the old menu by import chicken from North America only . From 2006 up to now, KFC at Hochiminh city become eventful with large of custom, peoples come to KFC restaurant to enjoy products of new technology life, especially for young peoples. KFC starting open more restaurants in HCM city and other provinces, one of big event is open to the North and Hanoi is the first shop in the North. We can say, KFC Vietnam really start PLAY THE GAME. With near 100 shops still activity, KFC Vietnam expects open more shops in all cities of Vietnam. Beside open more shop, KFC Viet Nam tried to give more dish following Vietnam taste as : Com Ga Flava Roast , Ga ran gion khong xuong, Xa lach ga gion, C?   Besides, KFC Vietnam strict used franchise in their business activities. In addition, all operations of the stores are operating under strict management of the parent company. This is one of the principles that KFC Corporation is applying. CHAPTER 3: PEST ANALYSIS 3. 1 Demographical Factor : Following factors included in the demographical factors of the pest analysis of KFC VN a) Age: Generally there is no age limit which is focus by the KFC. They target focus on each and every age of the society. But for somehow in my opinion they target heavily on the youngest as compared to the middle old age. Which the target market is under ages 30, KFC looking for motivation market. In other hand, KFC is also particularly interested to children, KFC tried to impact on child awareness from little. b) Gender : In this case they generally focus on the both Males Females of the society similarly target them c) Household size: Household size plays a vital role in the demographical factor of KFC. Generally they target the whole family not a single family member. That’s why they introduced many family packages meals as well as they set-up separately play area for child in each restaurant. d) Population: Population also a vital role in the demographical factor of KFC. Depend on population size they can make their strategy. 3. 2 Economic Factors a) Income: Income is an important economical factor of the KFC. This factor decides which class KFC is going to target. Vietnam in third countries group which lower income, it’s one of difficult that KFC have to face when they come to Viet Nam. Through introduced some meal from them, we cans say that they target the middle and the upper level as well. b) Consumption behavior : KFC also estimated the consumption behavior of the people, their liking and disliking and make decision accordingly. c) Payment methods : Payment method is an important factor in the economical factor of the KFC . They check the behavior of the regarding the payment methods of the people . They check whether they gives money in the forms of cash or plastic money. d) Opcution : By choosen two main market is Hanoi and HCMC , it’s could give KFC reached some big groups like studens / young people living and working at downtown . There are too many college , university and offices here . It’s also suitable which KFC direction . Technological factor : a) Research Development : Research development is also an important factor in the technological factor . KFC always support the work of research development in order to introduce the new technology. b) Capital formation : Capital formation means stock of machinery. KFC has a stock of machinery in order to run its business activities. In other words KFC has a good amount of Capital Formation 3. 4 Political Factors : a) Government Policies: although KFC is a foreign company, but they have to obey the policies of the Government where they run its business activities. KFC has handled this situation very tactfully and obey the policies of the Government as prescribe by the government in order to run this kind of business. b) Price policies : Price policies are also an important factor. KFC maintain design its price policy keeping in view the income income distribution of the people living in the country. c) Political stability Political stability is very important if KFC want to become the leader in fast food business in Vietnam. In Vietnam, political is good point for KFC developing. 3. 5 Ethical / Legal factors : a) Business law: Just like the Government policies the business unit which is working in Vietnam also regulates the law regarding the nature of business. KFC also fulfills this factor. b) Social responsibilities Ethics : Social responsibilities Ethics are important factor. KFC tries his level best to this factor. We can see it clearly from the first introduce of KFC on their web: One of the annual activities of the community of KFC is the WORLD HUNGER Relief. In Vietnam, the program place at Christmas time, every customer can contribute their abilities to the fund â€Å"WORLD HUNGER Relief â€Å"with KFC. 3. 6 Social / Cultural Factor: a) Social class: As analysis previous that KFC target the middle and the upper class. But of course, they do not miss lower middle class – if they have change to services. b) Culture : Through the culture of KFC from where they come is different but they adopt the Vietnam culture also. c) Religion KFC not meet any difficult with religion in Vietnam, all most people from Chris / Buddhist can eat KFC except very small peoples in vegetarian food group. 3. 7 Geographical factor: KFC concentrate to big cities, huge population like Ha N? i, TP. HCM, Da N? ng, H? Phong†¦In this group, two main markets is Ha N? i and H? Chi Minh city . KFC appear in H? Chi Minh city from 1997, but until 2006 they just open the first shop in Ha N? i. They’re not using storm development (like G7 Vietnam – a thousand of shops appear after one night – and 100% disappear now). They reach to the long term business in Vietnam market by development step by step, slow but stable. 3. 8 Psychology factor Vietnam in developing countries group with the youngest economical, motivation and creation. The economy market also create the new life style , this new trend attracting so much to the young peoples . â€Å" Saving time – Style – Motivation† – there are very suitable with KFC. So, this can help KFC believe to get successful in Vietnam. CHAPTER 4 : KFC VIETNAM SWOT ANALYSIS 4. 1 : Opportunities / Threat / Strengths/ Weakness Opportunities (O) 1. Consumer income increasing ( O1) 2. Large population ( O2) 3. A lot foreigner in VN ( O3) 4. Motivation economic market ( O4) Threat (T) 1. Competitor (T1) 2. Tariffs (T2) 3. Flu bird (T3) 4. Consumer health (T4) Strength (S) 1. Well known (S1) 2. Good distribution (S2) 3. Good services (S3) 4. Strong financial (S4) 5. Good place (S5) 6. High quality (S6) Weakness (W) 1. Price (W1) 2. Human resource (W2) 4. 2 Outside factor: From competitors in Fast food industry like Lotteria, Jollibee,Domino †¦They all have a good business strategy, good distribution systems, beside that we can see Pho24 , Traditional noodle †¦is a suitable products. All of them are a big challenge of KFC. The tax is one important factor that affects to business. Currently, the tax rate that applies to the food industry increasing. So when the tax increases make production costs rising accordingly then affecting consumer demand. So this is the challenge of firm to observe and maintain the tax rate and sales growth together. KFC is famous brand for fried chicken. And the material is mainly chicken. But it’s still being affected by H5N1 avian flu. So it will affect the supply source of KFC. This is one challenge for KFC in stabilizing supply source to meet the consumer demand as well as to ensure the quality of chickens. Now, in motivation economic market, life running so quickly then the people does not have enough of time to prepare home-cooked meals. Therefore, the fast food industry with a convenient, quickly, delicious, comfortable space has attracted many people chosen. So the demand is increasing and this is one of opportunity for KFC. Today, health becomes primary concern because the current number of people suffering from obesity, heart disease, diabetes is increasing rapidly. And fast food is considered as one of reason, it makes the consumer feel more serious and careful when using. This is one major challenge that the fast-food industry is facing, not only KFC. At the same time, with many scandals about food safety causes consumers to lose confidence in the food outside. It’s very important with KFC when building and develop the brand name. Now, peoples income is raising . It’s chance for KFC to develop products and improve sales. 4. 3 Internal factor: KFC fried chicken is the first brand in Vietnam and also the famous brand in the world, this is strength in general business as well as in the fast food industry in particular. Distribution System: KFC have a chain of stores throughout big cities in Vietnam, delivery to your door in the fastest time. It’s a perfect type of distribution and convenience for consumers. This strength of KFC. Quality Product: KFC always keep product in high quality level. Thanks to the strength of this, KFC products are favored and trusted by consumer. Customer service: with many attractive promotions, facilities and equipment in the stores are always clean; the staffs polite and attentive, the modern way create one system which high class. By that, consumers feel comfortable when coming to KFC store. Financial: KFC is owned by Yum corporations are operating with more than 33,000 restaurants in more than 100 countries worldwide. Four companies KFC, Pizza Hut, Taco Bell and Long John Siver is the leading brand of Yum Corp . , With strong financial , KFC can deploy the large business finance , as well as easy to compete with other competitors. This is a strong point of KFC Vietnam with the support of Yum Corp!. Place: KFC chain stores are always placed at the conveniently located, center, at the corner of big street, shopping malls, supermarkets, airport Its help consumers fell convenient and help business growing, attract more customers day by day. Price: the price still high, there are not much cheap prices for the low incomes consumer who takes a lot of market in Vietnam now. This is a weakness for KFC Vietnam. Manpower: In Vietnam, the psychology of workers in the fast food industry is doing temporary jobs, not permanent. Thus the continuous training of new employees causing unnecessary waste. On the other hand, it makes the labor force is not stable. 4. 4 Use strengths to catch the opportunity (SO): S1O1: with strong brand name, KFC should to sell more products to increase market share and increase sales S1O2: increasing peoples income is one chance, thanks to well-known brand name KFC should to improve brand reputation more and more to attract consumer chosen their products. S2O1: KFC should complete chain stores better than now in the country to meet the requirement growing day by day of customers. S3O1: improve and expand customer service better to capture consumer demand is increasing, even to meet the requirements of the most difficult customers. S3O2: customer service needs to be more professional. S4O1O2: maximize capital, investment product innovation to catch the opportunities. S5O1: open more stores in downtown places big street corners, shopping malls S6O1O2: product quality keep in high level, improved taste, safety food it will attract more and more customers come to KFC. 4. 5 Use strengths to overcome threats (ST) S1T1: In addition to KFC, the fast food market in Vietnam has Lotteria, Jollibee are all well-known names. Therefore, competition is inevitable. KFC should keep carefully when choosing new store and promotion policy to have most effectively. S1T4: Running the well-known brand trusted by consumers, KFC should pay attention to the health of consumers to keep the food always safety. So KFC always give high product quality, ensure food hygiene and safety. S2T1: KFC have a good distribution system, it will help the strengths competition. It should increase staff more in this system. S3T1: KFC customer service better and better to help consumers choose KFC more and more, it’s will help in competition. KFC should have good competitive strategies to attract customers more. S4T2: With support from strong financial, KFC not meet difficult when tariffs increase. S4T3: Thanks to strong financial, KFC can respond to the sourcing of raw materials to ensure quality, even in H5N1 flu bird. S5T1: KFC business location is very convenient, usually located in the center, big streets at downtown. It’s attracted many peoples thus creating good conditions to compete in business. S6T1: thanks to the delicious product, taste, are processed with a special formula, so KFC products should not be mixed with other flavors. It’s really a competitive advantage for KFC. 4. 6 Overcoming weaknesses to take advantage of opportunities (WO) W1O1: need adjust price of product more suitable to catch more consumers with average incomes to take opportunities as demand increases. W2O2: training professional staff, KFC should be have more supportive policies for staff to help maintain long-term employees to decrees the training costs, as well as improving the quality of customer service. 4. Minimize weaknesses to avoid threats (WT) W1T1: Price of KFC products is still high, KFC needs adjust to have reasonable price W1T3: The H5N1 flu is makes the material supply is limited, increases prices. Therefore, in addition to finding the best safety materials, KFC must also have policies to keep stable prices and keep quality together. W2T1: KFC should increase the salaries of employees to ensure the long-term human resources, do not change frequently. KFC should give a message to employees about stable work, long term relationship, is not part time job. CHAPTER 5: MARKETING MIX of KFC Vietnam Marketing mix consists of 4P’s are: Product Price Place Promotion 5. 1 Product: 5. 1. 1: Product Planning * Their product as consumer product as it has no intermediates * KFC offers specialty goods * The stock turnover of KFC is high * Price and quality of the product is always compared * Their product includes : Goods and services 5. 1. 2: Product strategy: It was launched here as an innovative product. KFC has got one product product line but later they introduced products in the same line to protect their market share. New product ideas are generated from: *Custom services * Quick survey They have a quality assurance department that decides the new product innovation. QA dept. prepares screening of new ideas and product’s feasibility report. This department does the technical evaluation (whether is practical to produce the new product or not). The products are tested externally by offering trials to customers by giving them free samples . KFC uses telemarketing , print media , billboards , televised marketing for promotion. KFC adds a new product in its present assortment based on: *Their competitor * Product’s adequate demand * The satisfaction of financial criteria It’s compatibility with environmental standard 5. 1. 3 Product line KFC product line includes all chicken based producing: Chicken: 1 piece 2 pieces 5 pieces Combos: Chicken meals Sandwich meals Family Meals Dessert Beverages: Fruit salad Regular Large Drink ( Pepsi) Regular Large Mineral water Ice creams 5. 1. 4 Product Mix Strategies: Competitor : In Vietnam , KFC has a head-on competition with Lotteria , KFC almost set up in the same area with Lotteria Attributes : the brand name of KFC is so strong that is it the attribute itself Price and quality: KFC products are based on high quality and from medium price up. Product Mix Expansion Line extension: Through introducing now meals offer Alteration of existing products: Quality assurance department does it. The department decides which product should be sold and when. 5. 1. 6 Change in product positioning: KFC introduced itself, has grown and now it is at maturity stage for the last 15 years in VIETNAM 5. 1. 7 Management in Introduction stage: Market entry was not a big problem for KFC as it is a well-known international brand. In that stage they did promoted through their own brand. Their promotion statement was â€Å"KFC in Vietnam†. Management in the rise stage had to make policy for head-on competition with Lotteria . It also extended product line by introducing new product items 5. 1. 10 Product Branding , Packaging Labelling Brand name : KFC Color : Red, White Symbol: Colonel Harland Sander’s picture and KFC written with it KFC Brand: KFC brand identify – the logo features Colonel Harland Sanders one of the best recognized icons in the world. KFC is trademarked registered brand It is distinctive , adaptable to addition to product line Ait suggests something about product It is legally protected and registered Brand Equity : The brand equity is very high as the value added by brand to the product effects the product selling Branding Strategies : KFC is marketing the entire output under products own brand. Complimentary Branding: Pepsi Packaging strategies: KFC makes its own disposable packaging. If they need promotion Pepsi contributes in improving the packaging quality. KFC does family packaging. They use paper material for packaging to avoid health hazards environmental pollution. Labeling: KFC does brand labeling. Some of its products also have information labels such as Chick meals, hot pug†¦ 5. 2 PRICE: KFC Pricing strategies: In introduction stage KFC entered the market using market –skimming strategy. Their products were high price and targeted only upper class. Gradually they trickle down focusing on the middle class to penetrate the market. Also KFC follows one price strategy. Price is determined according to the rates of the raw materials and policies of the Gov. The political and legal forces aften affeet the policies of KFC and eventually results in change of prices that is due to imposing of taxes. 5. 3 PLACE Distribution Channel: KFC has only one channel of distribution i. e. direct the goods are transferred to the consumer directly, KFC has no middlemen. Distribution of Consumer Good Services: KFC does distribution of consumer goods directly to the consumer KFC also does distribution of services to the consumer like parking, sitting, home delivery, etc. 5. 4 PROMOTION: The logo features Colonel Harland Sanders that is one of the best logo in the world has created its name as a standard in the market. KFC by its advertisements derives the desire in the customer to come and enjoy healthy food in their favorite restaurant. They use print media to promote it products: newspapers, Billboard KFC has put big boarding on the downtown of Vietnam and have an effective advertisement campaign on the media in order to motivate its customers. The color used in advertising are Red, White and blue which itself is recognition for the brand. KFC have joint sale promotion with different companies in the same area for one even or by themselves. .. And most recently with Thanhnien ,Tuoitre newspaper ADDITIONAL : Some suggestion for KFC VietNam KFC Vietnam can using some below suggestion for Marketing : Using collectibles KFC can using marketing program through collectibles, particularly those that kids enjoy. Select a movie or popular animated film. ( Like Toy Story , Iron Men †¦) Find companies who sell dolls, glasses or other mementos that are related to the movie. Offer four or six characters or glasses. Provide one free item for the purchase a kids meal. This fast food marketing strategies2 entices people to come back until they have all the collectibles. Choose a popular theme for your collectibles that other fast food companies are not marketing. Children will feel happy with that and the parents happy together. Using loyalty programs Frequency card programs are a popular now, KFC can set up type of loyalty program for their restaurants. Create a display and sign-up forms to promote your frequency card program. Invite people to fill out an application. Reward people according to the frequency in which they visit your restaurant. For example, KFC could offer people a free drink after their reach four visits, then free one meal after their next four visits. Ultimately, a customer could earn a free family meal after 10 visits or more. Keep repeating this cycle for six, eight or 10 weeks, or whichever time frame you choose. With all of those programs, all customers could enjoy and fell satisfaction. Marketing Strategy free essay sample 1. Social media advertisement such as Facebook and Twitter. Through this activity of creating advertisement, their business will be more visible to the public and will be known to the market. People would just hit share and likes, and a possibility to reach to the people who are in need of a dormitory. 2. Flyers and Print ads. Flyers will be given anywhere, like outside the school, crowded area, and offices, along the streets or in any event that the flyers could be distributed. Make sure that the flyers that will be distributed has the information that the consumer needs to know and noticeable to the market. They will post tarpaulins near schools, offices and on their designated target markets. So that people will notice and be aware of this area. 3. Commission based Referrals A form of payment to an agent for services rendered. 4. Word of Mouth Seeding a message or information to a lot of people. We will write a custom essay sample on Marketing Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So that consumer has an idea were to go if they will find a Dormitory or they will refer it to someone. 5. Text Blast Forward text messages about the Dormitory of those in need and give information about the Dormitory. Action Plan 1. Product Improve services, like security guard. 2. Price Minimum of 2600, max 3500 (fixed price) Price must be affordable especially one of their target markets is students. 3. Place It has laundry area, cafeteria, rooms 4. Promotions Tarpaulin should be place near schools, terminals, along the streets. Flyers must have more specified information and must be given to students, offices, along the streets or crowded area. Marketing strategy free essay sample Marketing strategy  is defined by  David Aaker  as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable  competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives. Marketing Mix Modeling  is often used to help determine the optimal marketing budget and how to allocate across the marketing mix to achieve these strategic goals. Moreover, such models can help allocate spend across a portfolio of brands and manage brands to create value. The marketing mix  is a business tool used in  marketing  and by marketeers . The marketing mix is often crucial when determining a product or brands offer, and is often associated with the  four Ps:  price,  product,  promotion, and  place. We will write a custom essay sample on Marketing strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page [1]  In service marketing, however, the four Ps are expanded to the  seven Ps  [2]  or  eight Ps  to address the different nature of services. Category Definition Product A product is seen as an item that satisfies what a consumer demands. It is a tangible good or an intangible service. Tangible products are those that have an independent physical existence. Typical examples of mass-produced, tangible objects are the  motor car  and the disposable  razor. A less obvious but ubiquitous mass-produced service is a  computer operating system. Every product is subject to a  life-cycle  including a growth phase followed by a maturity phase and finally an eventual period of decline as sales falls. Marketers must do careful research on how long the life cycle of the product they are marketing is likely to be and focus their attention on different challenges that arise as the product move. The marketer must also consider the  product mix. Marketers can expand the current product mix by increasing a certain product lines depth or by increasing the number of product lines. Marketers should consider how to position the product, how to exploit the brand, how to exploit the companys resources and how to configure the product mix so that each product complements the other. The marketer must also consider product development strategies. [3] Price The amount a customer pays for the product. The price is very important as it determines the companys profit and hence, survival. Adjusting the price has a profound impact on the marketing strategy, and depending on the  price elasticity  of the product, often it will affect the  demand  and sales as well. The marketer should set a price that complements the other elements of the marketing mix. [3] When setting a price, the marketer must be aware of the  customer perceived value  for the product. Three basic pricing strategies are:  market skimming  pricing, market  penetration pricing  and neutral pricing. The reference value (where the consumer refers to the prices of competing products) and the differential value (the consumers view of this products attributes versus the attributes of other products) must be taken into account. [3] Promotion All of the methods of communication that a marketer may use to provide information to different parties about the product. Promotion comprises elements such as:  advertising,  public relations,  sales organisation  and  sales promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet advertisements through print media and billboards. Public relations is where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word-of-mouth  is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and public relations (see product above). Distribution(Place) Refers to providing the product at a place which is convenient for consumers to access. Various  strategies  such as intensive distribution, selective distribution, exclusive distribution and  franchising  can be used by the marketer to complement the other aspects of the marketing mix. [3][8] Segmenting[edit] Segmenting is the process of dividing the market into segments based on customer characteristics and needs. The main activity segmenting consists of four sub activities. These are: 1. determining who the actual and potential customers are identifying segments 3. analyzing the intensity of competitors in the market 4. selecting the attractive customer segments. The first, second and fourth steps are described as market segmentation. The third step of analyzing the intensity of the competitors is added to the process of segmenting in this process description. When different segments are identified, it is not necessary that these segments are attractive to target. A company is almost never alone in a market competitors have a great influence on the attractiveness of entering a certain market. When there is a high intensity of competitors, it is hard to obtain a profitable market share and a company may decide not to enter a certain market. The third step of segmenting is the first part of the topic of competitor analysis. The need for segmenting a market is based on the fact that no market is homogeneous. For one product the market can be divided in different customer groups. The variables used for this segmenting in these groups are usually geographical, psychographical, behavioral and demographic variables. This results in segments which are homogeneous within and heterogeneous between each other. When these segments are known, it is important to decide on which market to target. Not every market is an attractive market to enter. A little filtering has been done in this activity, but there are more factors to take in account before targeting a certain market segment. This process is called targeting. Targeting[edit] After the most attractive segments are selected, a company should not directly start targeting all these segments other important factors come into play in defining a target market. Four sub activities form the basis for deciding on which segments will actually be targeted. The four sub activities within targeting are: 1. defining the abilities of the company and resources needed to enter a market 2. analyzing competitors on their resources and skills 3. considering the company’s abilities compared to the competitors abilities 4. deciding on the actual target markets. The first three sub activities are described as the topic  competitor analysis. The last sub activity of deciding on the actual target market is an analysis of the companys abilities to those of its competitors. The results of this analysis leads to a list of segments which are most attractive to target and have a good chance of leading to a profitable market share. Obviously, targeting can only be done when segments have been defined, as these segments allow firms to analyze the competitors in this market. When the process of targeting is ended, the markets to target are selected, but the way to use marketing in these markets is not yet defined. To decide on the actual marketing strategy, knowledge of the differential advantages of each segment is needed. Positioning[edit] When the list of target markets is made, a company might want to start on deciding on a good marketing mix directly. But an important step before developing the marketing mix is deciding on how to create an identity or image of the product in the mind of the customer. Every segment is different from the others, so different customers with different ideas of what they expect from the product. In the process of positioning the company: 1. identifies the differential advantages in each segment 2. decides on a different positioning concept for each of these segments. This process is described at the topic  positioning, here different concepts of positioning are given. The process-data model shows the concepts resulting from the different activities before and within positioning. The model shows how the predefined concepts are the basis for the positioning statement. The analyses done of the market, competitors and abilities of the company are necessary to create a good positioning statement. When the positioning statement is created, one can start on creating the marketing mix. Marketing strategy free essay sample Nike Inc. founded in 1964 by Bill Bowerman and Philip Knight is global leader in sportswear and footwear industry. With Nike occupying around 45% of global market share in footwear and apparels and moving further ahead, much of the organisational success can be credited to its marketing strategy that have helped the organisation achieve revenue worth billions every fiscal year ($18 billion being in 2008). Nike Inc. UK has a major market in the UK for fitness trainers and shoes provided for health and fitness purpose benefits to the consumers. Nike understands the importance of market analysis and marketing strategy based upon those analytical processes. Considerable amount of research and analysis have been carried on in understanding consumer needs, UK’s environment and potential opportunities. This report consists of situational analysis SWOT of Nike in UK and also presents situational analysis suggestion of ways in which competitive edge can be gained against its rivals with segmentation, targeting and positioning of the products. We will write a custom essay sample on Marketing strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The importance of marketing objectives has also been highlighted in the report and thus provides Nike with a glimpse of marketing environment in UK and the expectations with role of marketing mix (4P’s). Introduction Nike has predominantly been successful in shoe manufacturing and distribution among the shoe manufacturers with its superior quality, high tech, ultramodern shoes that meet on going demand of the market and its trends. From professional athletics to most common need for fitness trainers, Nike has got fitness shoes and trainers in all shape, sizes and colours. Some of the most famous Nike trainers and fitness shoes are Nike + (spelled as plus), Air Jordan, Nike Shox, Nike Lunar glide, Nike Air Zoom, Nike 360 and many more. Nike is the sole distributor of Nike trade mark represented on each of these and many of its fitness trainers sold globally. High quality material, design and cut and technological enhancement of the shoes as per requirement of various activities thus make Nike the best choice for fitness trainers and shoes. Marketing Analysis and strategic evaluation of a company is an important component of any organisational success. Without well-structured marketing strategies and road maps to planning and achieving them, no organisation can be at the point where they want to be. Nike in UK covers a fair amount of market share and revenue for the organisation. The huge market diversity, brand awareness in market and consumer base loyal to high quality products therefore help to its cause. On the other hand, UK market is generally health conscious and trendy. Trainers and fitness shoes are therefore in much demand over last few years within the country itself. Marketing Audit (Nike Inc. UK) Nike Inc. UK follows management strategies that combine with six of the most important external factors that can have an impact on the organisation. PESTLE is a situational analysis tool that can be used by firms to determine their position against possible external influences such as politics, economy, society, technology, environment and law. Nike and its positional stand against background of UK market can therefore be analysed in the following way: Political Factors Nike Inc. has a considerably stable political environment and an economy welfare provided by the state. Considerable amount of legal requirements were accomplished by Nike during its entry in the UK as an organisation completing all political alignments. Considerable amount of fitness shoes and trainers are imported in UK which is sold all over. However, Nike might have to face challenges if government drafts policy or quotas on Nike shoes that can be imported from its production sites such as Asia-Pacific. Economic Factors UK economy has been unstable in recent years. The double dip recession few years back, inflation rate fluctuating abnormally, growing living costs, income tax rate increments and other economic factors directly or indirectly affected Nike’s performance in the UK with comparatively weak sales figure. Economic balance, employment rate and PDI all must be stable and firm enough in the economy to help a business sustain. Nike therefore needs strategic move that can guarantee its sustainability in such circumstances. Social Factors UK market comprises of people from multiple culture, religion and ethnic backgrounds. Therefore, Nike needs to understand the social system and practice of all these people whenever approaching them. Sales and marketing of the fitness shoes should be therefore based upon social acceptance of methods, people’s lifestyle and their way of thinking. For instance, consumers in UK who purchase fitness trainers are pretty health conscious and the numbers are growing as well. Hence, Nike needs to provide more health benefitting shoes and apparel. Similarly, social responsibility image of Nike has to be significantly boosted with accusations of running sweatshops in Nike factories in Asia which it has tried to improve with facilities, factory improvements and commitment towards further improvement. Technological Factors Technological factors are an important aspect that needs to be considered by Nike Inc. UK . Technological advancements in fitness shoes need to be updated and research and development of such apparels have to be advanced. With fitness shoes that are designed such for injury prevention, sole strengthening, speed sports, less sweating and many other features the advancement has been unimaginable. UK customers are updated and spend good time researching on features and quality of the product they want. Nike therefore has to be technologically capable of providing customer satisfaction. Environmental Factors Nike needs total understanding of UK market as consumers are concerned about how products they purchase can make an impact upon environment. Production materials, process and sites can be harmful to environment in many ways. This can be a grave concern for environmental activists and hence persuade consumer thoughts. Nike has to be able to inform the consumers in UK with their continuous efforts in making Nike shoe production environment friendly and use of raw materials and the production process least harmful to nature. Legal factors Nike has to oblige with all the legal regulations and in relevance with companies operating in the UK. They must consider their business privileges as well as legal responsibility in concern with marketing, promotion and sales in the Kingdom. Some of the legal acts that they need to consider are regarding press, trade acts, acts on sales and supply of goods, adverts and campaigning, television adverts, environmental acts and so on. Without its compliance of local laws and acts Nike would suffer a huge blow in gaining consumer trust as they cannot operate with efficiency. SWOT ANALYSIS FOR NIKE FITNESS SHOES Strength: Nike is a global leader in shoe manufacturing and has been in market for very long time. There is a considerable amount of customer trust and loyalty based upon the very fact that Nike has been able to provide highest quality fitness shoes with modern techniques and design over years. The research and development investment in Nike is huge. The very reason has pioneered Nike in producing ultra-modern technology in fitness shoes. Shoes with air compressed soles for low pressure on soles, ankle protecting designs, speed boosting trainers etc. have all been Nike’s brilliant ideas in meeting with modern demands of consumers. Beside innovations, Nike also provides consumers with choice of designing their own shoes in the UK. Nike has a global presence and their revenues are worth billions . Distribution channels for Nike are well established and it has diverse range of products to cater the consumers with. Weakness: Nike Inc. UK has had to compete fiercely against several of its competitors in recent years with economic downfall regarding price of the product. Several of Nike’s fitness trainers are comparatively expensive than other brands. With buyers focusing their mind on cost efficient purchase, Nike prices are a thought for many. On the other hand, Nike’s sweatshop factories in Asia which are not owned by Nike themselves but subcontracted had tarnished Nike image among many people. Nike has considerably put much effort in improving the working condition and lives of its workers thereby. Opportunity: UK market has lots of potential opportunities for the Nike. With numerous amounts of health conscious people and growing sport enthusiastic generation of youngsters, Nike has the opportunity to grab market by launching shoes and trainers as per the consumer needs. Use of internet is wide and common in the UK and e-commerce has been developing in a tremendous pace. Nike can use this opportunity to promote, inform and cater its consumers with its fitness trainers. Threats: Nike has been competing fiercely with rival companies such as Adidas, Puma, Asics, Umbro and others for fitness shoe production and distribution in UK market. Besides, challenges from competitors, forged Nike footwear relatively cheap and of low quality are circulated by counterfeiters in market which has hampered Nikes reputation and brand. On the other hand growing economic uncertainty, government cuts and rising inflation have been challenging Nike sales. COMPETITIVE ADVANTAGE Competitive advantage can be defined as strategic advantage a company holds against the competitors in the industry. It can be marked as the positional state of company when it is able to create a benchmark in terms of profit in the industry. Nike has the competitive advantage over its rivals through wider market coverage, higher gross revenue and customer loyalty as well. Nike fitness trainers with their high quality design and attributes have been able to outperform other shoe makers. Nike therefore wants to hold this competitive advantage over its rival sustainably. Competitive advantage can be achieved either by, Cost advantage techniques when production is made in massive quantity and products sold in relatively cheaper price or differentiation techniques of producing unique featured products against competitors and providing relative value to the good priced. In 2003, Svend Hollenson provided seven key factors that provide organisations with competitive advantage. Nike with all these consideration and seven key factors can boost its performance therefore in market. The seven factors are: Economy of scale: Economies of scale refers to the term when production cost of a company is relatively lower than its sales revenue and earnings made are from massive sales. These companies produce goods on regular basis and avoid shortage in the market. Economy of scope: Economies of scope relates to the idea that cost of production can be further reduced by other organisational means such as joint administrative firms for different products, similar storage for different goods and cost effective methodologies used in production to distribution. Strategic thinking: The core competence of any business to succeed in modern business world is strategic thinking. With enormous amount of competition and impediments that can affect the business, Nike should be able to analyse its internal and external environment, assess operational lapses so as they can provide effective strategy to eradicate arrears and achieve their objectives. Use of local market: Global companies such as Nike have ample opportunity to provide their range of products to local market in the UK. With well informed and health conscious consumers growing on daily basis, Nike can exploit the opportunity to provide its trainers in all parts of the country. Nike’s product range and standards are well accepted and with more quality products coming in it can boost with learning of local market and advantages it can take from. Ability to provide global services: Nike has been able to provide its product and service throughout the globe. With communication, transportation and various technological developments that have made international trade reliable, company such as Nike have been able to market and cater their business worldwide. Use if information technology in global service is an essential tool which has been used by Nike to deliver its goods and services. Competitive advantage (Company specific): Every organisation should have a distinct and unique feature which provides a competitive edge over its rival companies. Nike has been providing high quality footwear from their founding days. Superior technology, design and features of Nike footwear are second to none. This very reason has made Nike achieve higher market share globally than its competitors by building excellent customer relationship. Human resource (competitive advantage): Nike and its success can be credited on high level to the employees of Nike who with their commitment, skills and attitude have made tremendous development and market coverage for them. Human workforce is an essential element of any business where firm should be able to provide the employees with business specific skills. This helps organisation achieve most out of the available workforce. SEGMENTATION, TARGETING AND POSITIONING (STP) The marketing strategy of a company starts from mission and vision statement to selection of market and then positioning of the plans and objectives of the product in the market. Philip Kotler (1994) provided segmentation, targeting and positioning as the essence of strategic management for any organisation. Here, in terms of Nike Inc. UK, we can suggest following steps to be followed for strategic move: Segmentation: Research on existing market, types of customers and distribution of similar market should be carried out. Targeting: A target market (generally mass and more productive) which has to be served has to be analysed. Positioning: The plans are carried out to be performed in the target market and all the activities positioned. Nike Inc. UK should be able to research and develop the segments within UK market where consumers with similar characteristics can be served. The three approaches of market segmentation such as differentiated, undifferentiated and concentrated can be used to determine segments and plan accordingly by Nike. Nike can distinguish its market with several features and variables which determine the general concept about products that Nike offer, fitness shoes in this case. Socio-demographic variables such as age, gender, occupation, income and family etc. can be considered. It may also be based on geographic information such as area, area density, household and neighbourhood, market size and more. Behavioural data can be assessed to determine customer loyalty, buying trends, user choice and others. Psychographic studies would help Nike understand consumer lifestyle, fashion choices and many more. Nike and its segment targeting approach in the UK Socio demography: Nike Inc. UK provides fitness shoe and trainers in wide range and designs to offer different kind of customers. Trainers and shoes come in all shape, size, specification and quality. Trainers in multiple ranges for men, women and kids are available in the UK market. Sizes are marked effectively for fit in purpose and available readily in all the sales stores. Fitness trainers for men range from ? 38 least for Nike Zoom to ? 120 highest for Nike Trainer 1. Women have wide range of choice as well from Nike Air Cardio designs costing mere ? 28 to ? 140 for Nike Air Max+ 2011 id. Kid products range from ? 18 to ? 100. Geography: Nike has made its presence felt in all the major towns and cities in the UK. The points those are most likely to be consumer targeted have been covered as market by Nike. However, reaching the country sides would be a challenge and point of thought if Nike wants to expand its business all over the nation. Nike provides point of sale services in London, Birmingham city, Glasgow, Manchester city, Edinburgh and many other cities. However, internet usage is the only medium for other geographic parts to purchase Nike trainers. Customer Behaviour: It can be important for Nike to realise the importance of customer behaviour in UK. To learn more about consumer preferences and expectation, it is important to communicate with them and share their experiences. Customer loyalty can be earned by providing customers with benefits and services such as after sales, exchange facilities, warranty and making them feel cared for. Nike has to develop such credentials to learn more about customer status and capacity. Consumer psychograph: Nike has so far been successful in providing trainers and fitness shoes to varying demands of consumers that are available in the UK. Prices of the trainers range from ? 28 to ? 140 which shows that Nike has its focus on all sets of customer status. Some exclusive products are also sold in the market that focuses on trendy, fashionable and youthful nature of trainers and fitness shoes for the consumers. POSITIONING OF MARKET Nike Inc. has been very successful in positioning itself as a global leader in athletic footwear market. Even in UK, Nike has been really successful in covering huge market, enormous amount of consumer trust and therefore considerable amount of revenue for the company itself. Technological advancement, high quality materials, innovation and design in Nike footwear are what even the competitors try to imitate. Even though several European brands provide Nike with stiff competition in the UK, Nike has been efficacious in fending off challenges and come up with even better trainers and footwear as per the demand of demanding health conscious population. With a very competitive pricing strategy that is in concern with market expectations, Nike provides footwear of different sizes, design and price for different market segments. Nike has invested considerable amount of time and money on research of UK market since years which has made it one of the most trusted and loved brand in the UK. Such strong position and market share therefore is a positive sign for Nike in days to come. NIKE AND ITS MARKETING OBJECTIVES AND GOALS IN THE UK Nike has been established as a reputed business enterprise in the UK for years now. Their capability and product effectiveness are reflected in choice of people in using Nike fitness trainers before any available option. SMART based goals and objectives which relate to features of objective setting such as specification, measurement, attainment, realisation and time are necessary for Nike to implement in their strategies. Here, we analyse how Nike’s objectives can be related to the SMART approach. SPECIFIC: Nike is the leading women fitness provider in UK with revenue grossing worth 200 million dollars in 2010. Nike Inc. wants to double the gross amount by the fiscal year of 2014. MEASURABLE: Nike targets revenue of $27 billion by the end of 2015 as well as cumulative cash flow increment to $12 billion. ACHIEVABLE: Nike wants to provide UK consumers with 100% cotton used fitness trainers based upon consumer survey in coming years. Nike Inc. has plans to endorse its own athletics footwear during the 2012 summer Olympics in London by sponsoring all the American athletes participating in the games. REALISTIC: Nike Inc. UK wants to increase its market coverage in the UK which is 18% now to 25% within 2013 as Nike footwear have had tremendously appreciated response and promotional endorsements are to be boosted during Olympic games. TIME BOUND: All afore mentioned plans and objectives of Nike Inc. UK are to be completed in certain time allocated for each objective completion. MARKETING STRATEGIES AND PROGRAMS OF NIKE INC. UK Nike Inc. UK would have to define its objectives and the process of determining the achievement of those goals. Out of various strategic plans available, Nike Inc. UK can use growth strategies using both product and market. Figure source: http://highn. me/ansoffs-matrix-planning-for-growth/ Nike Inc. UK can develop its strategies by using various methods of strategic moves such as Market Penetration: by providing competitive prices against others, promotional campaigns, enhancing customer support and care etc. Market Development: by getting into newer geographic area, building newer distribution channels, creating new product dimension, creating new market segment etc. Product Development: by producing exclusive products, creating a new trend, using technological advancements in product, diversifying product ranges etc. Diversification: by producing new merchandises than usual for instance sweat free socks for Nike trainers, or other products to match Nike footwear and apparels such as caps, jogging scarfs etc. THE MARKETING MIX (4P’S) FOR NIKE INC. UK Nike Inc. UK and their marketing strategies may be subject to changes from external forces of environment such as politics, economy, society, technology, environment and law. The company however has no control on these factors and have to make adjustments on several occasions. The 4 p’s are variables that the organisation can control within its own marketing strategy and is generally known as 4 p’s of marketing mix. Here, we analyse Nike Inc. and its marketing mix. Product: Nike should be able to provide product variety to the consumers in UK. With people interested in different sports, Nike can make an impact on market here. The quality and features of the new trainers have to be of highest quality, design and durability. Latest trends and technology used in performance enhancement, accident prevention and safety of athletes should be made available in Nike trainers. Sizes and shapes have to come out in all different ways and the products need to be attractively packaged as well. Price: Nike needs to focus on all kinds of customer and research on the customer behaviour or purchasing pattern in the UK. Though Nike already provides trainers from as cheap as ? 28 to ? 140 and more, the prices need to be justified. List of the prices and their features marked with products can be helpful. Price discounts on times can be helpful for boosting business. Place: Nike should focus on locations where footwear can be retailed, distributed or sold more efficiently. Study of market is necessary to determine where Nike can make best out of its sales. Placement in this case may be stores around sport clubs, distribution to other sellers and others. Information technology has covered almost the whole part of UK which can be utilised by Nike to exploit the market and attract the customers. Promotion: Nike Inc. has used several of global athletes as brand ambassadors for the company. Their very link with the company and attachment has provided lime light to the Nike trainers as well. The company can advertise its trainers through media; create sales promotion from time to time and even sponsor future sport events to promote their products as well. Conclusion/Recommendation: Marketing Strategy is an important aspect in achieving the organisational goals and objectives. Only with considerable investment in analysing Nike Inc. ’s strength, weakness, opportunity and threats can the organisation implement marketing strategies. Nike enjoys good market presence and customer loyalty in the kingdom and thus can improve further. From the report, we can recommend some of the following aspects for Nike; The emerging youth culture and trend is an opportunity for Nike to market its products. More technological use in trainers, design can be improved so as to promote fitness trainers. Health benefits associated with fitness Nike trainers should be made aware to the consumers. Use of information technology can be great way to market coverage for Nike trainers and their distribution.

Recruitment Methods free essay sample

The most appropriate recruitment methods for shop management trainees are business college recruitment and job fair. For college recruitment, first, the salary for college students are cheap, it saves the cost of recruitment. Also, students has high learning ability and enthusiastic attitude, they are willing to learn, therefore, they are easier to train. Besides, some undergraduates and postgraduates are specialized in management in a business college, I. G. Boutique can recruit among qualified applicants. Furthermore, recruit colleges as management trainees can create sense of belongingness among employees, they have potential to be a future manager in the company. For job fair, as many employers in a job fair come from professional association, it attracts abundant applicants especially fresh graduates from different colleges to apply job there. Also, I. G. Boutique don’t have to contribute staff to organize the job fair as the sponsor will organize it. It help them saving cost and resources. We will write a custom essay sample on Recruitment Methods or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The most appropriate selection methods for shop management trainees are interest, values and preference inventories and group interview. For interest, values and preference inventories, as I. G. Boutique want to be cost effective in training management trainees, they will definitely want outstanding trainees to stay and become the future manager. Therefore, it’s better to choose interested and qualified applicants because they have a higher chance to stay. This method can assess the interest of applicants prefer to do both on and off the job so that the employees can measure the occupational interest and chose the enthusiastic and stable applicants. For group interview, a group of candidates are given a case to solve, through the process of discussion, interviewer can access the leadership skills and communication skills of candidates which are essential element for management trainees. As different selection methods are used in selecting management trainees and there are even multiple selection methods, assessment center can be used as it provides different selection methods. As management trainees are trained to be future mangers, they are potential high-level jobs, it’s better to assess their leadership and communication skills in more accurate selection method. As assessment center form by a group of professional, KSAOs can be measure more accurate. The most appropriate recruitment methods for window display designer are design association recruitment and employment agencies. For design association recruitment, as the members of the association are specialized in design, I. G. Boutique can recruit among qualified applicants. Also, some experienced members have they own designer network, they will refer the recruitment to suitable designer. That is an indirect effect by using the network of the members. Besides, some design association publish magazine as well, we have higher recognition which attract readers to read the website where I. G. Boutique post the advertisement. For employment agencies, they will search suitable applicants and send the CV to I. G. Boutique, then, I. G. Boutique are able to choose the best among the suitable applicants. The most appropriate selection methods for window display designer are performance test and panel interview. For performance test, the applicants are asked to do immediate performance like to do a window display immediately in a given resources, the interviewer can measure the quality and the style of the candidates whether it suits the theme of the boutique or not. For panel interview, though the process of chatting with the panel, the interviewer can access whether applicants are agree with the design style requirement of panels. As window display designers give a first impression of the Boutique, it is very important whether the image fix the expression of the whole branch of the boutique. The most appropriate recruitment methods for general clerk are state job services and online recruitment. For state job service, it is secure as it is organized by the state. It is suitable for low to middle level of employees as I. G. Boutique is not as large enough to have its own human resources department, it saves cost for the boutique. For online recruitment, it can attract more job seekers as they can check the internet anytime and anywhere. Also, it is convenience that applicants can send CV easily by enjoying the sending CV system provided by the online recruitment agency. The most appropriate selection methods for general clerk are performance test such as typing test and in- basket exercises. For performance test, the interviewer can access the actual performance of the applicants by providing a typing test. It is more accurate to measure the quality and level of the applicants. For example, a typing test can not only measure the typing speed, but also the accuracy of the typing. For in-baskets exercises, as general clerk has many tasks to do and their work content is mainly related to the filing like memorandum, phone calls and letters that require a response, therefore, the clerk should be able to arrange the tasks according to the priority, in- baskets exercises provide a chance for the interviewer to test the scheduling ability of the interviewers. The most appropriate recruitment methods for sales are online recruitment and internal recruitment. For online recruitment, the applicants can access the internet anywhere and anytime, it is convenience for them to apply. Also, Internet becomes a very popular tool for searching jobs, posting a job on internet increase the exposure of the jobs. It can increase the number of applicants. Besides, online recruitment is convenience for job seekers as they can simply click a few buttons then apply the job successfully. For example, some online recruitment platforms require the users to fill in the resume, once the users find their favor jobs, they can click a few buttons, and then the system will automatically send the resume to the employees. Furthermore, online posting is more cost effective as they are much loose in limitation of job description. They can hold a longer time a a cheaper cost. For internal recruitment, it is cheap in cost and fast in time. Because it requires relatively less cost-consuming advertisements and procedures like directly posting on the organization website or sending internal mass mail or even sticking a note. Also, it can create a better internal reputation and image like promoting an experienced sale to a whole new branch as a full time sale. Besides, internal recruitment ensure the quality of the employees as they have been worked for the boutique for a certain period of time, they understand the operation of the boutique. This method is reliable. The most appropriate selection methods for sales are individual interview and job knowledge test. For individual interview, the interviewer can assess the communication skills of the applicants like language fluency as well as the attitude like politeness. It also allows the interviewer to inform the interviewees the job content of the position. For a job knowledge test, the interviewer can test the understanding of the applicants as a sale, if the applicant is experienced, it saves the cost and resource of training. The most appropriate recruitment methods for delivery man are state job services and college recruitment in specialized driving school. For state job services, it is more secure as it is organized by government. Also, it is suitable for low-middle employees who don’t have their own human resources departments. For college recruitment in a specialized driving school, as they are qualified and potential job seekers, recruiting among a qualified pool saves the time of searching qualified candidates. The most appropriate selection methods for delivery man are motor work sample test and performance test. For motor work sample test, the applicants are asked to demonstrate in front of the interviewer to test the actual ability of the candidates. As delivery man need to manipulate the motor, it is very important to test the stability of the candidates in actual situation. For performance test, the applicants are asked to perform in front of the interviewer of how communicate with the consumers once arrive the consumer’s location. Communication skill and attitude are require for handling consumers.

5 Ways to Make Your Career Dreams Come True

5 Ways to Make Your Career Dreams Come True Watching your friends and coworkers get their dream jobs or launch their dream careers can be taxing. Maybe you feel like it will never happen to you. But that mindset can lead to depression and can sap you of your energy to actually make it happen for yourself. Try these five strategies and start to make the changes you need to go in the direction of your dream.Think bigThere are two kinds of people in the world: those who  believe leaders are born that way and those who  believe anyone can do or be anything. Be part of the second camp. Cultivate the three Ps: practice, perseverance, and persistence. Then add passion and pursuit to the mix. You’ll never get where you want to go if you don’t really want to get there.Be confidentYou chose your dream, now believe in it. Take risks and make achieving your goals your top priority. Once you’ve made a choice you know to be right, it will be that much easier to devote yourself to it 110%.Don’t expect instant resultsJust because the journey’s long doesn’t mean you’ll never reach your destination. Keep working on your goals every single day, even if you can’t see any immediate payoff. The reward will come. Add patience to your magic P words.Edit your friends listSocial relationships are a huge part of a healthy life and career. Surrounding yourself with happy and like-minded people can be a really effective way to keep yourself afloat and heading for large-scale success. Weed out the people that drain your energy or make you feel bad about yourself. Stick to the positives, even when it comes to people.Be gratefulIf you’re always grateful for something, then you’re already successful. Even when things are rough, there’s always something good to recognize and reflect on. Making gratitude a simple part of your routine will pay enormous dividends as you cultivate the life you want and start to see results. You’ll already be in the habit of being thankful!

Adult Learning in Context - Case Study Example | Topics and Well Written Essays - 2000 words

Adult Learning in Context - - Case Study Example I have an experience of working with adult learners when a CEO of a printing unit near my home requested my services for improving the communication abilities of their production workers. This unit was consisting of around 100 printing workers from different countries. Because of the diversity in workforce, this unit faced so many troubles in effective communication which affected their growth prospects immensely. Even though the workers were skilled ones, lack of understanding between them resulted in lack of coordination and subsequent production problems. The company CEO asked me to give the entire production staff week long training with respect to effective communication in a multicultural environment. The training session was arranged after the regular schedule of the works and lasted for two hours continuously for a week. This paper is written as a case study based on the experiences I received from adult learners of the week long training class I have taken for around 100 pro duction workers from different countries. CAEL, (n. d) has mentioned that adult students have unique needs like Academic and motivational advising supportive of their life and career goals and Recognition of previously obtained experience- and work-based learning (CAEL, n. d., p. iv). Most of the workers who attended the training were keen in seeking advices from me for their career goals. Unlike the normal students, adults showed no hesitancy in clearing their doubts. But most of their doubts were related to their career goals. They were eager to know about the possibilities of building a successful career with the help of improved communication abilities. Another important factor which attracted me was their enthusiasm in incorporating their past work based knowledge to the topics which I explained in the class. For example, when I explained that information communicated through nonverbal means are more than verbal means, most of them agreed with it. Some of them

Coca Cola and IT Logistics Assignment Example | Topics and Well Written Essays - 750 words

Coca Cola and IT Logistics - Assignment Example Supply Chain forms the backbone of logistics. Automation makes the supply chain extremely efficient. All kinds of transportation delays are removed. Transportation delays occur due to the presence of manual system in the different stages of supply chain. They cause delay due to the inherent limitations of physical labor. The positive consequence of automation in supply chain is that the concerned parties can get their supply on time. Moreover, companies can also reduce their cost of holding and carriage cost. Up to date inventory data can help prevent conditions of stock completion. The stocks can always be available on time. It will reduce customer waiting time. A customer can easily find out the product of his necessity. It also facilitates reduction of overhead costs like cost of labor, and inventory (McFarlene, n.d.). In this context a very appropriate automation technology used is the RFID Technology. The RFID (Radio Frequency Identification) technology plays a very important role in the supply chain distribution of Coca Cola. The primary application of this technology is in bar code reading. Bar codes have to be read to ascertain accurate information regarding the product such as price, manufacturing date, and date of expiry. This information’s are very important for the customers. Another sphere of application of this technology is in the form of what is called smart shelves in the retail stores.

Directions in Language Essay Example for Free

Directions in Language Essay On this essay we are going to expressly talk on promoting Academic Success for ESL Students and also understanding second language acquisition for school, I will take my time to explain Linguistic processes and discusses the linguistic processes of first and second language acquisition. First language acquisition is a complex, lifelong process. And I will also explain in detail the influential factors of social and cultural processes on all aspects of linguistic, cognitive, and academic development. Students that are in English speaking Countries, who English language is very new to need to acquire profiency in the language, and this same student need to learn some things in addition such as, to learn a range of academic content, some of which they are very new to. Now let us look through these major model factors. The model defines factors that enable predictions to be made regarding English learners’ degree of second language acquisition in an academic context. Taking a critical look from the authors angle describe in detail the dimensions and components of the model and gives more clearly several currently popular types of education programs for English language learners in the United States. Such as their degree of adherence to the model. Finally, we compare the predictions of the model, using predicted rankings of relative program success, to the actual measured effectiveness of each program in producing varying degrees of English learners’ achievement gap closure with mother tongue-English speakers. Promoting Academic Success for ESL Students We are going to look critically at, why is necessary to promote academic success for ESL students and Understanding second language acquisition for school. In the recent research by (Thomas Collier, 1995) shows that when examining interactions among student background you can deduce the difference in treatment and variables and their influence on student outcomes. The two-way bilingual education at the elementary school level which was found has giving a promising program model for the long-term academic success for language minority students. Language acquisition over the years has recently become a thing of necessity for every ESL students, acquiring language as a major tool for effective learning and successful years of study. In a scenario ESL student in country such as USA. It becomes a must for such a student to learn second language, if not it will be a little bit difficulty for such a student to learn fast and even relate with other friends around. ESL students must be encouraged to relate with English speakers and language minority students learning academically through each others languages. (Virginia, George Mason University, 1995). Perceptions among staff, students, and parents that it is a gifted and talented program, leading to high expectations for student performance with this kind of influence given to both languages a level of language stability would be achieved to a large extent creating self-confidence among language minority students. The duty of parents to promote both language minority and language majority for closer home-school cooperation can not be over emphasized to help in promoting the influence academic success for ESL Student, their must be cordial relationship between ESL students and Teachers/lectures or between ESL students and other colleagues and more so between wards/guardian and ESL students and the school authorities. We must watchfully guide against racism around us and protect the interest of ESL Students. The continuous support for staff development, emphasizing whole language approaches, natural language acquisition through all content areas, cooperative learning, interactive and discovery learning, and cognitive complexity of the curriculum for all proficiency levels. . (Virginia, George mason university, 1995). The linguistic processes of first and second language acquisition: The lifelong process: For us to really understand the progresses in language acquisition during the school years, it is expedient to recognize the complex, lifelong processes we actually go through to acquire our first language and second language acquisition in parallel processes. The complex oral language development system from birth to age five is universal, without any physical disabilities or isolation from humans. But the most talented five-year-old child entering pre-nursery is not yet half-way through the process of first language development. Research heard it that Children from ages 6 to 12 will continue to acquire steady or continuous distinctions, formal discourse patterns, vocabulary, syntax, semantics, and complex aspects of pragmatics in the oral system of their first language (Berko Gleason, 1993). More so, children that are properly brought up in this level adding reading and writing to the language of listening and speaking across the globe are usually very intelligent, skilled and increase in grades level and a clear increase in language academics subject. Adolescent that eventually gained admission into high school must have learned and acquired lots of vocabulary in every discipline of study and will continue to acquire more writing skills, this process continues like that till you get to adult age. Adult age is very sensitive age as language acquisition is concerned, as an adult you may not be able to learn too more language than your first language you had acquired. So first language acquisition is an unending process throughout our lifetime (Berko Gleason, 1993; Collier, 1992a). Let us take a look Second language acquisition is also a complex phenomenon. We use some of the same processes we have used to acquire our first language, going through progressive stages and relying on native speakers to provide modified speech that we can at least partially comprehend. The influential factors of social and cultural processes There are four major component of model namely, sociocultural, linguistic, academic, and cognitive processes. These four components are interrelated together and for you to really understand their importance in developing second language acquisition processes that occurs in the school context. There is a figure below to show the interrelationship between the four components. Figure 1 Language Acquisition for School (Virginia P. Collier, 1994. ) Sociocultural processes At the center of the figure above, you will notice that other components are surrounding social and cultural processes through the process of acquiring a second language in school. It is Central to that students acquisition of language are all of the surrounding social and cultural processes occurring through everyday life within the students past, present, and future, in all contexts-home, school, community, and the broader society. The work of Sociocultural may include individual student variables such as self-esteem or anxiety or other affective factors processes in promoting second language acquisition. These factors can strongly influence the students response to the new language, affecting the process positively only when the student is in a socioculturally supportive environment. Linguistic processes: A second component of the model, consist of the technical aspects of language development â€Å"(an innate ability all humans possess for acquisition of oral language)†, as well as the acquisition of the written system of language metalinguistic, conscious and formal teaching of language in school. First and second languages across globe include the acquisition of the oral and written systems of the students, such as phonology, vocabulary, morphology and syntax, semantics, Pragmatics, paralinguistic, and discourse. (Virginia 1994. ) Academic development. A third component of the model, academic development, includes all school work in language arts, mathematics, the sciences, and social studies for each grade level, Grades K-12 and beyond. It this succeeding grade, academic work dramatically expands the vocabulary, sociolinguistic, and discourse dimensions of language to higher cognitive levels. Academic knowledge and conceptual development transfer from the first language to the second language; thus it is most efficient to develop academic work through students first language, while teaching the second language during other periods of the school day through meaningful academic content. In earlier decades in the United States, we emphasized teaching the second language as the first step, and postponed the teaching of academics. Research has shown us that postponing or interrupting academic development is likely to promote academic failure. In information driven society that demands more knowledge processing with each succeeding year, students cannot afford the lost time. (Virginia 1994. ) Cognitive development: The fourth component of this model, the cognitive dimension, has been mostly neglected by second language educators in the U. S. until the past decade. In language teaching, we simplified, structured, and sequenced language curricula during the 1970s, and when we added academic content into our language lessons in the 1980s, we watered down academics into cognitively simple. (Virginia 1994. ) Tasks we also too often neglected the crucial role of cognitive development in the first language. Now we know from our growing research base that we must address all of these components equally if we are to succeed in developing deep academic proficiency in a second language. Interdependence of the four components All of these four components-sociocultural, academic, cognitive, and linguistic-are interdependent. If one is developed to the neglect of another, this may be detrimental to a students overall growth and future success. The academic, cognitive, and linguistic components must be viewed as developmental, and for the child, adolescent, and young adult still going through the process of formal schooling, development of any one of these three components depends critically on simultaneous development of the other two, through both first and second languages. Sociocultural processes strongly influence, in both positive and negative ways, students access to cognitive, academic, and language development. It is widely advice and crucial that educators provide a socioculturally supportive school environment that enable natural language, academic, and cognitive development to flourish. (Virginia 1994) Conclusion These few points raised above I belief has shown the importance of Language Acquisition for ESL students, crucially I have been able to raise some reasonable points concerning, understanding the relevance of Language Acquisition for ESL student. Promoting academic success for ESL students Understanding second language acquisition for school Then I have been able discuss the linguistic processes of first and second language acquisition which also link to First language acquisition is a complex, lifelong process. More so, I have been able to explain the very importantly the influential factors of social and cultural processes on all aspects of linguistic, cognitive, and academic development and interrelationship between these component and why they must be put in place, if we really want to promote Language Acquisition for ESL students. Without bordering our minds for ever am sure that these points contributed have immensely added to effect of promoting Language Acquisition for ESL students, understanding the importance of first language and second language acquisition and also the processes involved in learning these first and second language. The component involved in enhancing the Language Acquisition had been enumerated above. Reference Berko Gleason, (1993); Collier, (1992) Collier P Virginia, (1995). Directions in Language Education National Clearinghouse for Bilingual Education. George Mason University. Vol. 1, No. 4, Collier. P. Virginia, (1997). Promoting academic success for ESL students Understanding second language acquisition for school (3rd ed. ). Woodside, NY: Bastos. Thomas Collier, (1995).

Why do people start their own business

Why do people start their own  business There are many reasons why people want to start their own business(es). The most obviously reason is about making money, which is translated into making a better life for himself/herself and also the family. However, studies have shown that some people start their own businesses for other reasons as well. Some do it for the time that they will have to share with those closest to them. If one is an employee, his time is controlled and dictated by this job. There are times when his child is sick, or he needs to send his wife for a medical checkup. Unless he takes a day off, and provided that his boss approves his day off, he is stuck. However, having ones own business, he is also the boss. So, who is the boss to say he cannot take 2 hours off to run a family errand. People like to be recognized for their achievements. But by whos standard? In an organization (it is even worse when the organization is big), many employees achievements are overlooked and made to look like as if they are something employees were paid to do anywhere. However, when   a mistake is done, the repercussions are big. Have you heard the saying that Being an employee is a thankless job. When you do right, your boss does not see. When you do wrong, the entire organization talks about it. With businesses, there are opportunities to grow, to broaden the mind, to meet more people. Do you know why so many people meet and marry their spouses from the organization? That is because they never get to meet anybody else outside the organization. At times, these may not be the best match, but there is very limited choice. Employees circles of friends seemed to be limited people at work and maybe people from church. After a while, the circles may even shrink. Why? Well, people move on, especially those who have started owning their own business. Now, I do believe that it is a basic human desire to be able to help others, whether financially or otherwise. That is why those in need of financial assistance will always make a plea via the   public media as the donations just keeps pouring in. Have you ever felt frustrated that you are not able to chip in more because your own finances are not much better, perhaps. That is why many people have started their business based on this purpose and desire to help others. Free Brian Tracy Video There are perhaps a lot of other reasons why people want to start their own businesses. Wanting to start is a common desire but knowing how to do it is a whole new ball game. Then comes the obstacles of starting a business so of which are:- No Time No Money No Network No Product And the list goes on. Yeah, there are many businesses out there where it does take a lot of time to start, heavy financial investments, no special unique products which are not already sold in the market and nobody to sell it to. Would you be interested if there was a business out there where you choose the amount of time you want to put into the business, very little money down, excellent products and a mentor who will guide you to building the network that you want and need for your business? If you are, then this is just the business for you. This is the perfect business to start you on your dream of owning your own business. Give yourself this one chance.. go and have a look at this opportunity. Why Do People Start their own  Business Q1.2: The Seven Pitfalls of Business Failure Summary: When youre starting a new business, the last thing you want to focus on is failure. But if you address the common reasons for failure up front, youll be much less likely to fall victim to them yourself. Here are the top 7 reasons why businesses fail and tips for avoiding them. The latest statistics from the Small Business Administration (SBA) show that two-thirds of new employer establishments survive at lease two years, and 44 percent survive at least four years. This is a far cry from the previous long-held belief that 50 percent of businesses fail in the first year and 95 percent fail within five years. Brian Head, Economist with the SBA Office of Advocacy, noted that the latest statistics are a much more accurate assessment of new business success rates, and that as a general rule of thumb, new employer businesses have a 50/50 chance of surviving for five years or more. Better success rates notwithstanding, a significant percentage of new businesses do fail. Expert opinions abound about what a business owner should and shouldnt do to keep a new business afloat in the perilous waters of the entrepreneurial sea. There are, however, key factors that if not avoided will be certain to weigh down a business and possibly sink it forevermore. 1. You start your business for the wrong reasons. Would the sole reason you would be starting your own business be that you would want to make a lot of money? Do you think that if you had your own business that youd have more time with your family? Or maybe that you wouldnt have to answer to anyone else? If so, youd better think again. On the other hand, if you start your business for these reasons, youll have a better chance at entrepreneurial success You have a passion and love for what youll be doing, and strongly believe based on educated study and investigation that your product or service would fulfill a real need in the marketplace. You are physically fit and possess the needed mental stamina to withstand potential challenges. Often overlooked, less-than-robust health has been responsible for more than a few bankruptcies. You have drive, determination, patience and a positive attitude. When others throw in the towel, you are more determined than ever. Failures dont defeat you. You learn from your mistakes, and use these lessons to succeed the next time around. Head, SBA economist, noted that studies of successful business owners showed they attributed much of their success to building on earlier failures; on using failures as a learning process. You thrive on independence, and are skilled at taking charge when a creative or intelligent solution is needed. This is especially important when under strict time constraints. You like if not love your fellow man, and show this in your honesty, integrity, and interactions with others. You get along with and can deal with all different types of individuals. 2. Poor Management Many a report on business failures cites poor management as the number one reason for failure. New business owners frequently lack relevant business and management expertise in areas such as finance, purchasing, selling, production, and hiring and managing employees. Unless they recognize what they dont do well, and seek help, business owners may soon face disaster. They must also be educated and alert to fraud, and put into place measures to avoid it. Neglect of a business can also be its downfall. Care must be taken to regularly study, organize, plan and control all activities of its operations. This includes the continuing study of market research and customer data, an area which may be more prone to disregard once a business has been established. A successful manager is also a good leader who creates a work climate that encourages productivity. He or she has a skill at hiring competent people, training them and is able to delegate. A good leader is also skilled at strategic thinking, able to make a vision a reality, and able to confront change, make transitions, and envision new possibilities for the future. 3. Insufficient Capital A common fatal mistake for many failed businesses is having insufficient operating funds. Business owners underestimate how much money is needed and they are forced to close before they even have had a fair chance to succeed. They also may have an unrealistic expectation of incoming revenues from sales. It is imperative to ascertain how much money your business will require; not only the costs of starting, but the costs of staying in business. It is important to take into consideration that many businesses take a year or two to get going. This means you will need enough funds to cover all costs until sales can eventually pay for these costs. 4. Location, Location, Location Your college professor was right location is critical to the success of your business. Whereas a good location may enable a struggling business to ultimately survive and thrive, a bad location could spell disaster to even the best-managed enterprise. Some factors to consider: Where your customers are Traffic, accessibility, parking and lighting Location of competitors Condition and safety of building Local incentive programs for business start-ups in specific targeted areas The history, community flavor and receptiveness to a new business at a prospective site 5. Lack of Planning Anyone who has ever been in charge of a successful major event knows that were it not for their careful, methodical, strategic planning and hard work success would not have followed. The same could be said of most business successes. It is critical for all businesses to have a business plan. Many small businesses fail because of fundamental shortcomings in their business planning. It must be realistic and based on accurate, current information and educated projections for the future. Components may include: Description of the business, vision, goals, and keys to success Work force needs Potential problems and solutions Financial: capital equipment and supply list, balance sheet, income statement and cash flow analysis, sales and expense forecast Analysis of competition Marketing, advertising and promotional activities Budgeting and managing company growth In addition, most bankers request a business plan if you are seeking to secure addition capital for your company. 6. Overexpansion A leading cause of business failure, overexpansion often happens when business owners confuse success with how fast they can expand their business. A focus on slow and steady growth is optimum. Many a bankruptcy has been caused by rapidly expanding companies. At the same time, you do not want to repress growth. Once you have an established solid customer base and a good cash flow, let your success help you set the right measured pace. Some indications that an expansion may be warranted include the inability to fill customer needs in a timely basis, and employees having difficulty keeping up with production demands. If expansion is warranted after careful review, research and analysis, identify what and who you need to add in order for your business to grow. Then with the right systems and people in place, you can focus on the growth of your business, not on doing everything in it yourself. 7. No Website Simply put, if you have a business today, you need a website. Period. In the U.S. alone, the number of internet users (about 70 percent of the population) and e-commerce sales (about 70 billion in 2004, according to the Census Bureau) continue to rise and are expected to increase with each passing year. In 2004, the U.S. led the world in internet usage. At the very least, every business should have a professional looking and well-designed website that enables users to easily find out about their business and how to avail themselves of their products and services. Later, additional ways to generate revenue on the website can be added; i.e., selling ad space, drop-shipping products, or recommending affiliate products. Remember, if you dont have a website, youll most likely be losing business to those that do. And make sure that website makes your business look good, not bad you want to increase revenues, not decrease them. When it comes to the success of any new business, you the business owner are ultimately the secret to your success. For many successful business owners, failure was never an option. Armed with drive, determination, and a positive mindset, these individuals view any setback as only an opportunity to learn and grow. Most self-made millionaires possess average intelligence. What sets them apart is their openness to new knowledge and their willingness to learn whatever it takes to succeed. http://www.businessknowhow.com/startup/business-failure.htm Q1.3: Important Factors in Setting Up a Business Setting up a new business takes imagination, research, analytical skill, time and money. Whether you buy an existing business or start a new one from scratch, the steps you take must have a structure that, formed comprehensively and executed cleanly and efficiently, give you the best likelihood of succeeding. You should create a feasibility study and business plan that you can present to advisers and funding sources, whether theyre loan officers or potential investors, that offers dispassionate analysis and displays your enthusiasm for the project. Imagination Maybe you have an idea for a new business, or there may be an interesting business for sale in your area. Either way, its critical that you see the potential and risks to help inform your decisions as you move forward. Your community may lack a certain retail or service business, or there may be a business for sale that you believe you could sustain and improve. You might have ideas that would lead you to build a business that competes with a similar one, believing you can provide higher quality products, more variety or better and/or faster service. If you a need for a business and believe it could work, its just a matter of finding a client base to satisfy. Research A feasibility study reveals, in statistical data, the size of your potential customer or client base. State governments put great volumes of demographic data on their economic development websites, so you can gather counts of individuals, numbers of households, age brackets, education and income levels and other demographic informationall identifiable by zip code, county and community. If your idea involves school children, you can find data relative to student enrollments by age, gender and school district, for public, private, parochial and home-schooled children. Specific state agencies have data on preschool children, children in foster care and those who are otherwise wards of the state, as well as all manner of data on seniors and incarcerated individuals. Analytical Skill Once youve gathered sufficient data about your potential trade area, you should estimate how many people and geographies dont fit your model. For example, your bicycle shop might find many more customers in a community in the central plains states, where the topography is relatively flat, than in downtown San Francisco, which is full of very steep hills. In addition, some communities advertise themselves as being bicycle-friendly. Your demographic data might suggest that opening a day care business in a predominantly retirement-aged community is a bad idea because there are not enough children to support your operating expenses. Use conservative estimates to determine your potential market and market share. Loan officers and potential investors want certainty that you havent padded the numbers to increase revenue projections, so be prepared to defend your numbers. Business Plan Write a comprehensive business plan that includes sections on management (your experience and fitness for the specific effort you propose), operations (how youll actually conduct the business), marketing (how youll reach your target audience) and key advisers and staff (where will you get the human capital to ensure success). Your plan should also include data from the feasibility study that supports your estimates of market share and the time line to profitability. Again, use conservative estimates of revenues and liberal estimates of expenses. Funding sources will want confidence that youve thought things through carefully and thoroughly. Time Frame You may have the luxury to work full-time on your project, but if you have a day job that requires your attention then youll have to set aside evening and weekend hours to set up your business. Getting permits, licenses, FDA approval and patents take time. You might get a building permit or a business license in a few days, but FDA approval for a food or cosmetic product can take years. Patent research in the hands of a dedicated patent attorney takes time and can be expensiveas much as $30,000 or more. The same holds true if youre renovating a property and your new effort requires an architects stamp, which might cost 10 percent of the construction cost. Simply put, plan on having your project take more time than you originally thought. Funding Sources You may start your business with your own funds, then get support from friends and family. The next layer of funding can be a bank or Small Business Administration loan. SBA funding typically tops out at $150,000. Beyond that there are angel investors, who are individuals of means who take financial risks with entrepreneurs in return for an expected high return on their investment (ROI). If your project requires large sums of investment money, you may be able to find venture capital called professional money with a solid, conservative business plan. Venture capital money requires a very high ROI, though, because of the great risk of failure among start-up businesses. Tax increment financing (TIF) funds help entrepreneurs rehabilitate distressed properties in certain communities. While TIF funds are set up as loans, some, most or all of the funding can be forgiven if the entrepreneur and the new business satisfy certain requirements, such as creating a certain number of jobs. Other Considerations and Resources Along the way, youll probably need the advice and counsel of an accountant, attorney, contractor or architect. The SBA has offices in most major cities and a number of medium-sized ones as well. Become familiar with the National Business Incubator Association (NBIA). Incubators provide physical space and certain amenitiesperhaps phone, fax, copy and Internet serviceat no or minimal cost. They can provide access to consulting, accounting, legal and other resources, again at zero or minimal cost. They may charge a modest rent or take an equity position in your new company. In some cases the incubator may take a royalty or share in your licensing revenues. Learn about the Kauffman Foundation, a comprehensive resource for entrepreneurs. http://www.ehow.com/about_5382205_important-factors-setting-up-business.htm Q1.4: 5 Resources You Need To Succeed To Start A Business Anyone can start a business. But to start a business that succeeds and continues to flourish isnt so easy. According to Statistics Canada, at least half the new companies in Canada go out of business before their third anniversary, and one in four new enterprises dont survive longer than one year. If youre going to start a business that has staying power, there are five resources that you must have in place before you open your literal or figurative doors. To turn a start up venture into a successful business, you must: Fully Commit Successful entrepreneurs are people who are fully committed to their business ventures. You have to be prepared to put your heart and soul into what youre doing. You have to truly believe in your product or service, and be prepared to work long hours to get others to believe in your product or service, too. You have to be ready to go without treats such as holidays, and even necessities such as salary, for what may seem like an endless stretch of time. And you have to do all this without the safety net that salaried employees are used to, such as benefits and pension plans. Be a Type D People commit themselves to all kinds of things; causes, hobbies, other people. Just being able to make a commitment doesnt automatically lead to business success. If youre going to get where you want to go in business, and start a business that will endure, you also have to be what I call a Type D person; someone who has desire coupled with drive, with strong discipline and determination. You have to not only have the business ideas, but be able to execute them. Successful business people are tenacious; obstacles are temporary barriers to work around. They may take No for an answer, but only for as long as it takes them to reframe the question from another angle and ask again. But desire and drive alone are not enough to start a business; you dont want your business to be a temporary comet streaking across the sky. Discipline and determination are what give successful business people the endurance to follow through on their business ideas, and weather the storms and calms of the economic climate. Knowledge is another resource you need to have in place before you start a business. Continue on to the next page to learn what types of knowledge and skills you must have if you want to start a business with staying power. Get The Business Knowledge You Need Many people have tried to start their own businesses without bothering to acquire the business knowledge they need to make their business a success and their businesses have failed. To start a business, you have to be knowledgeable about many different aspects of business and have many different skillsà ¢Ã¢â€š ¬Ã‚ ¦ or at least have done the research to find and hire the people who have the skills you lack. If you arent knowledgeable enough about accounting to keep your own books, for instance, youre going to need to hire a bookkeeper and/or an accountant. If your business is Internet-based, youd be wise to hire a company to design your web site and handle the back end, unless you personally are an expert in site development. When youre creating your business plan, one of your first steps needs to be a frank assessment of your skills and expertise. What aspects of the business are you qualified or willing to handle, and which aspects will necessitate either more learning on your part or calling in outside help? Managing people is only one skill set youre going to need to start a business thats going to be successful. You also need to be knowledgeable about sales and marketing.  For example, suppose youve developed a better mousetrap. Who are your competitors? What are the mousetraps theyre offering like and how are they priced? What makes your mousetrap better? Is there even a need for a better mousetrap out there? Where is out there? Do you have the skills needed to identify and contact customers? Are you good at selling mousetraps? Can you develop a feasible marketing plan and promotional material? And what about business operations? Do you have the business knowledge to manage inventory and fill orders? Where all you going to store all your mousetraps and how are you going to get them to your customers? Have you found the suppliers you need and developed relationships with them? Have you set up a customer support policy? Business knowledge before you start a business is critical. All the drive and determination in the world isnt going to help you if you dont have the knowledge to actually run a successful business and dont bother to research and plan for your success appropriately. A friend of mine had long dreamed of opening a bookstore. So he did. Unfortunately, he hadnt bothered to study the competition or the demographics of the market in the area. It took less than a year for his bookstore to fail. He had the desire and the drive, but didnt have the knowledge he needed to apply them. So lets assume that you are a Type D Personality with all the business knowledge necessary to start a business. Are you a shoo-in for success? Not unless you have the money you need to start a business. Continue on to the next page to learn about finding start up money. Find Adequate Business Start Up Money Unless you personally have deep pockets, such as inherited wealth, figuring out where youre going to get the money to start your own business and getting the financing in place beforehand is going to be one of the most important components of planning your business. Finding adequate business start up money is especially critical because theres no guarantee that your business is going to make money right away, and certainly no guarantee that your new business will bring in enough money for you and your family to live on. You cant start a business without start-up capital, the total amount of money you need to open your doors for business, and to keep them open until sufficient revenue can be depended on. Youre also going to need operating capital to start a business, the amount of money it takes to keep the business going. Operating capital includes expenses such as salaries, wages, rent, expenses, supplies, utilities, advertising, depreciation, and interest payments. Small business advisors recommend that start-up expenses include at least six months operating capital. If you dont have deep pockets of your own, where do you get the business start-up money you need? According to a 1998 study of small- and medium-sized enterprises by Thompson Lightstone and Company, fifty percent of small- and medium-sized business owners report that they currently borrow from a financial institution, such as a bank. Twelve percent of SMEs finance their companies through private loans from friends or relatives and three percent by loans from non-related individuals. Forty-one percent use personal credit cards to finance their businesses. Personal assets, such as savings, (including RRSPs, pension funds, severance allowances), remortgaging property, credit cards, and personal property, are the most common initial source of business start up money for small businesses. This may be because people starting new businesses have no alternative; if you dont have much collateral or an established credit history, getting a small business loan can be difficult. (See my article, How To Get A Small Business Loan, to learn how to increase your chances of making a successful small business loan application.) In Right From Home: How To Start a Successful Home-Based Business, Barbara Mowat and Ted James state that money borrowed from family, relatives and friends makes up more than fifty percent of the loans to home-based businesses. They advise avoiding misunderstandings and bad feelings by always getting agreements about loans in writing and making sure that all loans are set up with proper security, any terms or conditions, and a payment schedule. This is sound advice to follow whenever you borrow money. What else do you need to start a business with staying power? Support. Click to continue reading The last of the five resources you must have to start a business that will be successful is a good support system. When youre thinking of business support, look first to the home front. Its no coincidence that most successful small business operators are married. While we like to talk about going it alone and running our own show, you cant start and run a successful small business without the support of other people. And who better than a supportive spouse to listen to your ideas or problems, and provide the encouragement or advice that keeps you going? In Entrepreneurship: A Profile For Canadians, (available from the Canadian Foundation for Economic Education), William E. Jennings points out that the successful entrepreneur usually has an exceptionally supportive spouse. He adds that these exceptional spouses dont just provide love and stability, but also specific support for the business, such as helping to provide the capital needed to start a business, or working in the company without pay to keep costs down. Spouses who contribute financially by working outside the business are also a common small business scenario. Having a supportive spouse is especially critical if you want to start a home-based business. As Barbara Mowat and Ted James say, in reality, you dont start a home business, your whole household does (Right From Home; Starting A Successful Home-Based Business).  You cant start a home-based business without considering what your family members think about the idea, what role(s) your family members might play in your business, and how your business is going to affect your home life. Without the active support of your family, your home-based business will fail. Talk out these issues beforehand and explore how supportive your family is before you start a business. Other business people are another valuable source of business support. No matter what kind of business youre thinking of starting, someone has been there and done that. Talking to other business people who have already established a successful business can go a long way towards avoiding pitfalls and provide insight into what works and what doesnt. Ive always found that other business people are willing to share their knowledge with others; if you cant find someone locally to talk to, theres a ever-growing network of business communities online (like this one!) where you can get the information you need, and sometimes good advice, too. Youre always welcome to post your questions and comments on the Small Business Canada forum. And my Business Support library has links to Canadian organizations where you can get advice, find a mentor, or just talk to someone. Q1.5: